let`s make an impact
Driving meaningful impact through human-centered innovation and purposeful value creation!
GEORG BAUMGARTNER
Head of Digital Innovation @Salzburg AG/Austria
ith over 10 years of experience in business model innovation and value creation, and 7+ years in executive leadership, I connect people, ideas, and strategy to deliver measurable impact.
I built Salzburg AG’s innovation management from the ground up—starting solo in 2016 and evolving it into a high-performing team. Key milestones include launching a corporate venture capital program and enabling Austria’s most successful corporate startup, MYFLEXBOX.
Strategically, I co-led two major reorganizations and helped shape the business unit Digital Solutions, where I continue to drive agile transformation and implement our vision.
My diverse career path equips me with a unique skillset spanning strategic leadership and operational execution.
With experience bridging agile innovation ecosystems and corporate structures, I deliver results across both worlds.
KEY HIGHLIGHTS
- Strong communication skills and open mind attitude
- Exploring new business opportunities
- Human centered and design thinking
- Systemic Coach
- Development and implementation of new organizations
- Build and lead teams
- Cooperation and co-creation
IMPACT IN ACTION
A selection of my key contributions
Innovation Space
To foster creative collaboration, I designed and implemented the 'InnovationsZone' at Salzburg AG in 2018, complemented by modern office concepts aligned with New Work principles
Innovation Program
With over 700 startup applications in three years, the annual Salzburg AG Innovation Challenge has become a key accelerator—driving lasting cultural change.
Partnering
To support early-stage startups, we launched a Corporate Venture Capital fund in 2019—enabling Salzburg AG to benefit from the growth of emerging tech ventures
Venture Building
Through continuous support and strategic enablement, I empowered my innovation team to build a promising new business within the corporate environment.
enox.powerhive
Pilot project for a feed-in capable hyper charging station integrated into a virtual power plant .
enox.live
Development of a soft- and hardware solution for live energy data visualisiation from idea to roll-ut.
Agile Academy
In order to build agile skills, the Agile Academy with modular training courses was developed and implemented in-house.
Innovation Unit
Development of 2 innovation units during the past 7 years at Salzburg AG in different organisational context.
